Planet Fitness video launched earlier than the begin of the Winter Video games that featured native “Olympians” — residents from the South Sound space, not these sure for South Korea — was eliminated by the company after the U.S. Olympic Committee complained.
The video, launched Feb. 5, was set to run throughout the fitness company’s social media platforms.
“As luck would have it, the U.S. Olympic Committee caught wind of our video celebrating ‘On a regular basis Olympians’ and requested it's eliminated,” stated Adam Belmont in an e-mail to The Olympian on Monday. Belmont, in accordance to his e-mail, is an account director with a public relations agency referred to as ICR. He couldn't be reached Thursday.
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Undeterred, Planet Fitness, which operates a location in Lacey, launched a comply with-up video of a mock press conference during which a lady responds to the U.S. Olympic Committee’s request. In the background of the video, a man might be seen stuffing “Olympic” jerseys into a rubbish can.
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The video additionally exhibits a picture of Cathy Robinson of Lacey, who commonly works out at Planet Fitness and agreed to be in the first video.
Robinson, alongside with space resident Bob Lathrop, spent two days filming in numerous places in early January, together with in downtown Olympia at Capitol Method and Fourth Avenue and on the Legislative Constructing steps.
“It was a lot enjoyable,” Robinson stated, including that once they gathered in entrance of the “Welcome to Olympia” signal, they waved to passing visitors and everybody waved again.
However the U.S. Olympic committee takes its enterprise very significantly.
In September 2009, the committee took problem with The Olympian newspaper’s dad or mum company, McClatchy Co., and its efforts to trademark the newspaper’s identify.
Legal professionals for the committee unsuccessfully argued that the “similarity in look and sound of the logos to The Olympian, tends to trigger confusion or mistake, to deceive, or to falsely recommend a connection.”
Company America is also delicate to trademark disputes.
In Might 2010, downtown Olympia enterprise Salon Fifth Avenue ran afoul of Saks Fifth Avenue after the tony New York-based mostly retailer requested the salon to “change its identify and emblem” due to an implied connection between the two.
The submit After the U.S. Olympic Committee complained about Planet Fitness's Olympian video, the company responded with a mock press conference video to address the matter. appeared first on Well being Membership Information.